Mark Stephenson
The Pay per Click Advertising Hammer
The Pay per Click Advertising Hammer PPC does work. It works for small business owners, local business, for retail stores and service businesses. Almost every business in fact. After all, that’s how Google and Facebook, 2 of the biggest companies in the world, make... read more
The Website Development Hammer
It’s true – you DO need a new website. Or at least a major over hall. I can say that about almost EVERY local business who’s marketing I review. And for many small business owners, and side hustlers, a website is considered THE marketing tool. The foundation of just... read more
You Are NOT Outsourcing Digital Marketing
Recently I’ve had 4 or 5 conversations with business owners about marketing in general and outsourcing in specific. They all had this idea that finding someone to execute their vision, their idea for some marketing activity was “doing marketing”. And that they had... read more
Don’t Be A Hammer
Synergy, symbiosis, interconnectedness, ecosystem… are all terms I promise NOT to use to describe the idea. The Idea is that doing just one thing well doesn’t work. Focusing all of your effort and attention on just one part of your business doesn’t make the rest... read more
Here’s Why You Should Be Using Google Ads
Why Use Google Ads Google Ads, or the platform formerly known as AdWords, is text-based GOLD for some types of businesses. And they’re not part of the typical small business conversation. Because they’re not sexy. They’ll never “go viral”. Your 20 something friends... read moreMark Stephenson
