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The Social Media Hammer
The Social Media Hammer You are probably not qualified to pick the most potentially successful marketing method for your business. Not particularly politic, I know. But you'll see why I'm probably insulting you right off the bat 🙂 The first thing that got me paying...
Don’t Be A Hammer
Synergy, symbiosis, interconnectedness, ecosystem… are all terms I promise NOT to use to describe the idea. The Idea is that doing just one thing well doesn’t work. Focusing all of your effort and attention on just one part of your business doesn’t make the rest...
Here’s Why You Should Be Using Google Ads
Why Use Google Ads Google Ads, or the platform formerly known as AdWords, is text-based GOLD for some types of businesses. And they’re not part of the typical small business conversation. Because they’re not sexy. They’ll never “go viral”. Your 20 something friends...
Making Good Marketing Decisions
Starts Here You probably did research before you bought your last car, looking for things like gas mileage and maintenance costs. And the last time you picked a restaurant it’s about a 100% probability that you checked Yelp or Google reviews. A recent study showed...
Why Facebook Ads Don’t Work
And why you keep seeing them anyway. Okay, what I should have said for the title was “Why Facebook Ads DO Work for everyone EXCEPT you”, but that would be harsh, a little argumentative and not quite true. Facebook ads don’t work well for every business, every product...