Articles
Not a Secret | Marketing and Google My Business
Google My Business is NOT a Secret One of the first, simplest things you can do to boost your LOCAL search presence is by claiming and working on your Google Business profile. The company has been putting quite a bit of focus on Google Business [formerly Google My...
The Social Media Hammer
The Social Media Hammer You are probably not qualified to pick the most potentially successful marketing method for your business. Not particularly politic, I know. But you'll see why I'm probably insulting you right off the bat :) The first thing that got me paying...
The Pay per Click Advertising Hammer
The Pay per Click Advertising Hammer PPC does work. It works for small business owners, local business, for retail stores and service businesses. Almost every business in fact. After all, that’s how Google and Facebook, 2 of the biggest companies in the world, make...
The Website Development Hammer
It’s true – you DO need a new website. Or at least a major over hall. I can say that about almost EVERY local business who’s marketing I review. And for many small business owners, and side hustlers, a website is considered THE marketing tool. The foundation of just...
You Are NOT Outsourcing Digital Marketing
Recently I’ve had 4 or 5 conversations with business owners about marketing in general and outsourcing in specific. They all had this idea that finding someone to execute their vision, their idea for some marketing activity was “doing marketing”. And that they had...
Don’t Be A Hammer
Synergy, symbiosis, interconnectedness, ecosystem… are all terms I promise NOT to use to describe the idea. The Idea is that doing just one thing well doesn’t work. Focusing all of your effort and attention on just one part of your business doesn’t make the rest...
Here’s Why You Should Be Using Google Ads
Why Use Google Ads Google Ads, or the platform formerly known as AdWords, is text-based GOLD for some types of businesses. And they’re not part of the typical small business conversation. Because they’re not sexy. They’ll never “go viral”. Your 20 something friends...
Making Good Marketing Decisions
Starts Here You probably did research before you bought your last car, looking for things like gas mileage and maintenance costs. And the last time you picked a restaurant it’s about a 100% probability that you checked Yelp or Google reviews. A recent study showed...
Mark Stephenson
